Interactive Marketing does not stop growing and it is necessary to know the best practices to create your content! Thus, you will be able to produce materials that really generate engagement and that allow your brand to stand out from the competition and attract the attention of consumers. Woebcken Cay Apr 14, 21 | 10 min read best practices for creating interactive content The fight for the attention of the audience in the digital environment requires constant innovation on the part of companies that seek to stand out. More than attracting users to the brand's materials, the strategy must consider ways to retain their attention and enhance engagement . And this is possible if we apply the best practices to create interactive content. Given the enormous amount of material published daily, readers are increasingly demanding in relation to what they consume. They look for pieces that are informative, authentic and convey market authority. To satisfy this demand it is necessary to overflow creativity and be attentive to the main trends of the moment. And at that moment , interactive content comes into play . They are those that oppose the static and that have enormous potential to attract, nurture, Dominican Republic Phone Numbers List retain and retain the public. However, to reach this level it is necessary to adopt an above-average production process, from a quality point of view. And this, precisely, is what we will address next. Do you want to know what the best practices are for creating interactive content? During the reading you will discover: What are the differences between static and interactive pieces? How are these differences manifested in the production process? What are the best practices for creating interactive content at each stage? What are the differences between static and interactive pieces? There is a lot of talk about interactive content, but what are the real differences with static content? Well, the names themselves give us an idea, don't you think so? The term "static" refers to something that is not moving and does not perform any activity. On the other hand, interactivity is related to the dialogue between two parties; in this case, the brand and the consumer. The contents that you know as interactive, unlike the static ones, allow the reader to participate actively, favoring their experience . Instead of simply reading a text without many attractions, like so many others, the user has access to more complex pieces that introduce elements to enrich their day. In this way, instead of limiting themselves to reading the text, which can lead to loss of attention, the user interacts with quizzes, videos, images and other pieces that, in addition to supporting and complementing the information in the post, make it much more interesting. best practices for creating interactive content Source: Venng age Thus, the visitor of a website, for example, is motivated to constantly interact with the pages , either through clicks or by filling out forms. Each of these interactions gives the user a sense of belonging to the blog and the company and, in general, satisfaction as a result of the personalized day. When the brand is smart, it can make strategic use of each interactive action. For example, the clicks made during a visit to the company's site indicate the path the reader travels through the pages, highlighting the points of most interest and, more importantly, pointing out the pages or obstructions that lead the visitor to leave the page. Web. The same principle can be applied, more specifically, in marketing content . Interactive ebooks, which, in addition to the text itself, introduce, for example, quizzes to assess the reader's knowledge, generate data that allows us to understand how the buyer person consumes such material.