Local search has quickly become one of the most important parts of small business marketing in 2022. So what makes a local SEO campaign successful? While still in its infancy, local SEO is becoming more competitive than ever. Small businesses Fax List are realizing the potential of a comprehensive local SEO campaign because it brings them huge search visibility and the ability to connect with local customers. With this increased awareness of the benefits of local search comes a complex search algorithm system that has changed dramatically over the past few years. Google and search engines are constantly looking for ways to provide users with the most valuable and useful information nearby; therefore, ranking Fax List well in local search results requires a strategic approach with a multitude of factors. While the exact ranking formula for local SEO is not known, we understand that several key factors work together to help local businesses appear higher in local search results and gain local visibility. Here are 7 essential local SEO ranking factors for 2022: Local SEO Ranking Factors in 2020 broken down by chart. Google My Business Arguably one of the most crucial local SEO ranking factors, Google My Business is a free tool, set up by Google to provide users with local businesses via Google Maps. Setting up your GMB listing correctly is integral to making Fax List your business visible to both Google and potential customers. Since GMB is one of the first things users will come across when searching for a business on Google, it is crucial that your business is listed, verified, and managed. Search algorithms use GMB signals such as proximity, contact information, categories, and updated content to analyze and decipher where and where your business is featured to people in your area.