Marketing Budget, always starting company email list, must be integrated, involving HR and Management. Marketing Strategies, Marketing strategy , develops the strategies to follow, that is, any course of action that from the point of view of disposition or dosage of means is judged reasonable and possible to apply to achieve the marketing objectives company email list in the comprehensive plan. . Marketing Tactics, Marketing Tactics , details the means of action that, being consistent with the chosen strategy, will have to be used to achieve the proposed company email list within the foreseen period.
This implies the specification of a detailed action plan company email list products, price, advertising, promotion, sales, distribution, etc., which involves continuous monitoring. Feeding back to strategy, this is where technology has allowed company email list objectives and tactical objectives to walk hand in hand. Evaluation and Control . Translate the objectives and action plans in terms of costs and results. Therefore, there will be a provisional operating account detailing the expected income, scheduled expenses and the expected profit or contribution margin, as the company email list may be. As well as a Dashboard on which to control the processes, in such a way that objectives and indicators are visible.
Today's approach is the holistic approach based on a company email list comprehensive marketing activity ( Kotler and Keller 2007, pp. 16-17 ). This new trend is known as holistic marketing or 21st century marketing Kotler and Keller, (2007, p. 770) . This type of company email list is considered the marketing of the future in the sense that in order to mark that productivity and profitability referred to above, a more complete and cohesive approach must be used. Given this evolution and to try to achieve profitability through marketing actions, company email list and Keller .