We all know that when consumers come into contact with a brand, the first thing they recognize is the LOGO, IP image, and other signs. When a brand wants to upgrade, LOGO or IP upgrade is an important part of it. Extending from the original LOGO to the new LOGO is inseparable from the original tone, but it needs to convey the complete brand core in a limited space. The IP image is conducive to the extension of the scene, the interaction with the user, resulting in a more intimate emotional connection, and it is easier to occupy the user's mind in order to foster the traffic of Orange Heart Preferred, all the contents at the bottom of the homepage are displayed on products.
Taking Huanbai as an example, Huanbai optimized the LOGO "symbol" in this year's brand upgrade. From the color point of view, the new LOGO follows the color matching of the old version of "blue-green + orange-red". The special leads LOGO color is not only convenient and quick to catch the user's attention, but also more in line with the preferences and trends of young people, conveying a positive image of the brand and even directly displaying the content to guide users to browse and view, and the user's behavior link is shorter and more efficient. For e-commerce products, due to a large number of product categories and more ways to play, users need to know more information when purchasing, so the link will be longer. In order to stimulate user interest.
In terms of design, the LOGO has been changed and deduced on the basis of retaining the previous brand's Chinese name "Huan". The coin graphics representing money and the arrow symbol representing upward are skillfully integrated into the glyph; the coin graphics help establish clear business associations, and the upward arrow represents the brand spirit advocated by Huanbei: "Up", there is a direction, keep going up, to realize the ten thousand possibilities of life. Make the LOGO look more concise and intuitive, but with a deeper meaning allowing users to have a more comprehensive understanding of commodity information, thereby reducing the user's decision-making cost and improving the user's purchasing efficiency.