Google Analytics is an important tool for boosting website performance, no matter your industry or business size. In this blog post, we’re exploring the advantages of the recently released Google Analytics 4, and how this update enables businesses to better track vital website data to construct successful SEO strategies around digital analytics.
What is Google Analytics 4 (GA4)?
Google analytics 4, also referred to as GA4, is an update to Google’s widely used data gathering and analysis software. Launched in 2020, GA4 is a tool designed to help businesses understand and learn more about their online customers’ interactions on their website or mobile app. Essentially, it helps business owners track their website traffic, detect trends, and see patterns in the customer journey.
Within the realm of digital marketing, Google Photo Editing Services Analytics 4 can be used to provide valuable insights into how well a website is performing via different metrics. Some of the benefits of GA4 include:
1. Predictive Analytics and Machine Learning
One of the biggest advantages of using Google Analytics 4 is its ability to fill in potential data gaps. This is due to the software’s use of predictive analytics and machine learning. Through this feature, businesses can gain far greater insights into their customer behaviour.
Another benefit of GA4 is properties, which allow for a fuller understanding of the customer lifecycle. They achieve this via integrated tracking on both mobile applications and the web.
Properties also allow for the customisation of events, making it easy to implement cross-domain measurements—without the need for manually changing a website’s code.